STRATEGY + BRAND DESIGN + UX/UI
Summary:
The CINE TFO project embarked on a digital transformation journey, introducing a subscription-based model. The design solution embraced a bold and contemporary logo, seamlessly combining film and pixel elements to symbolize the convergence of cinema and technology. The vibrant purple and lime colors were carefully chosen to enhance CINE's visibility in a competitive market, infusing their brand with energy. The new branding identity was meticulously applied to all marketing materials, ensuring a cohesive and visually captivating experience. Alongside the design, an engaging case study was crafted to showcase CINE's commitment to delivering the latest French film and TV shows to the Francophone community. The case study highlighted successful campaigns, highlighting the immense value that CINE's new digital platform brings to its customers. As a result of the project, CINE now boasts a fresh and impactful brand identity, establishing themselves as industry leaders and attracting a wave of new customers to their subscription-based streaming service.
