BRAND CREATION + BRAND DESIGN
Summary:
The objective of this project was to create visually appealing packaging for a Danino yogurt line that specifically targets kids with big appetites. The packaging design incorporates building blocks to emphasize the importance of building healthy lifestyles while showcasing the wide variety of flavors available. It highlights the product's nutritional benefits, including the use of 100% Canadian cow's milk and real fruit purée, and the absence of artificial additives. The packaging employs vibrant colors, playful typography, and clear nutritional information to attract the attention of both children and parents, positioning Danino yogurt line as a delicious and nutritious snack option.
