BRAND STRATEGY + CREATION + DESIGN
Summary:
Arbru Brewing Company faced the challenge of creating a visual identity that accurately represented its values of sustainability, nature, and craft brewing. Being Canada's first solar-powered brewery, they sought a design that showcased the landscape and terrain while incorporating the hop and shovel elements, symbolizing their connection between brewing and tree planting. Our solution involved developing a comprehensive visual identity that addressed these challenges. We designed a logo that seamlessly merged the hop and shovel, signifying the fusion of brewing and tree planting, while utilizing a vibrant yellow color to reflect the sun and emphasize sustainability. The addition of topical graphics depicting trees and mountains further conveyed their commitment to the natural environment. The result was a visually appealing and symbolic visual identity that successfully captured Arbru Brewing Company's values, resonated with its target audience, and contributed to increased brand recognition and customer engagement.
